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Why You Should Use Legal CRM Software in Your Legal Firm Customer relationship management (CRM) software rises above simply storing contact data. A CRM application is essentially a full-service tool that enables you to manage all kinds of operational functions, ranging from point-of-sale (POS) to marketing to accounting, all in one place. You may have heard about all of that, but how in particular do they count for your legal practice? The following are five ways: Greater ROI
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If you are not keeping track of your legal intakes, then you are losing out on a huge chance to enhance your ROI. You have to check whether all your calls or web leads are being professionally attended to, that every caller receives follow-ups in the way they prefer – text message, phone calls, e-mail, and so on. Fundamentally, you have to determine whether you are getting value for your cash and provide content in a channel that people want.
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Enhanced Customer Relations For a law practice, the most crucial thing is customer retention. There is no definite answer to this question, but most experts say the costs is between 4 and 10 times more to win a new customer than it does to retain an existing one. Others claim cost of winning over a new customer is beyond 30 times that of keeping an old one. You want no one to think they have been disregarded, and this is one reason you must invest in well-specialized legal intake software. It doesn’t matter if your clients are calling or posting on social media – you should know about it and the most effective approach is to employ the best lead conversion and legal case intake software to stay up-to-date on all company mentions. Conversion Assessment The most successful marketing campaigns are always assessed regularly. Your lead conversion software CRM also requires such a method to determine conversion rates. This helps you know the success of your tactics and apply changes if necessary. Cost Efficiency Smaller law firms can now utilize technology to thrive in a very competitive market with larger companies. You may not have the resources to open a 24/7 client services department, but with the right legal case intake software, you can minimize overhead and appear to be that prominent firm that you aspire to be in time. Legal case intake tracking is an inexpensive tool to boost your ROI. This is absolutely heaven-sent in an era where the cost of business operations keeps going up. You can now keep track of each inbound call or web lead to ensure higher conversion and ROI. Prior to researching systems, it’s important to evaluate your law practice’ CRM needs. Some issues to review are compatibility, business objectives, price, features, and vendor strength.