Content writing is relatively new profession. There are individuals and companies that engage professionals called content writers who typically work as freelancers. Why content and why is it such a big deal? Any serious B2B marketer will answer categorically by saying that content is king.
Those who own businesses with a physical presence are realizing that it is important to have a website where they post great and engaging content with the sole intention of attracting clicks and sales.
Everyone visits the world wide web. The world has 7.48 billion inhabitants and 50% of them use the Internet. Further, 2.55 billion or 34% of people globally are active mobile social users.
Interesting Research on Businesses – What You Didn’t Know
A look at these numbers reveals the reason so many people are now focusing most of their marketing efforts on content marketing.
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A lot of businesses today are actively devising content marketing strategies which involve article,blogs and web content.
The challenge that companies face today is that there are few freelance content writers who can create the kind of content potential customers can connect with and which compels the page visitors to take some action that culminates in some economic profit for the company.
So you are a business owner interested in hiring a great copy writer or freelance writer to generate content that leads to impressive conversions?
These are the qualities that great freelance content writers have in common and an understanding of these characteristics will help you in your search.
Essentially,a good content writer must have great written English communication skills. Avoid writers who make grammatical mistakes-you will be able to tell from the way they write the sample copy. Hire a writer with the ability to tell the story of your company and its services and products in a way that elicits favorable action(read a sale).
A good content writer has remarkable researching skills,digging up information that is meaningful and relevant for your website. They understand SEO. Really,it is all about SEO!All the pundits agree that great content is all about SEO. Hiring great content writers is tantamount to hiring SEOclerks.
Look for the element of creativity and flexibility in your potential hires. They should have the capacity to write whatever content is required at whatever time,be it a blog,article or a product description. Competent freelance writers will strive to understand what your business is about and what its aims are and will write up top level quality that helps you grow your sales as well as your business.
You now know all you need to know and all you have to do is take action and hire the right content writer for your needs.